Your Purpose is not about making money and not about making a particular product.
Your Purpose is WHY you are really in business.
You produce a product for a reason and customers buy this for a reason. There are the functional benefits sure, but what are the emotional benefits?
When it comes down to it, what is your intent?
Your Purpose is to make customers feel a certain way and enhance their lives in a certain way.
Your Purpose for your customers is your public, marketed Purpose and describes your role as a business.
You are in business to provide a certain experience for your customers.
Integrate your truth
Sign up for my 6-week step by step Creating Brand Energy Business workshop. Designed to help you, as a business leader, get clear about who you are, what value you offer, attract more customers and build a more conscious and successful business.
There are only 10 spots for this intimate and fun journey of discovery for your business – starting in Perth in June.
The Party Room
The Conscious Business Party Room is a brilliant resource for business owners. Allowing you to understand the unique energy of your business and how you can harness and activate this energy to create a healthy business culture, powerful brand and business success!
Join The Party!
Claim your free membership to get instant access to The Party Room where you can enjoy exclusive interviews with our conscious businesses, samples from the book and a video series with insights into the Conscious Business Model.
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