Positive Brand Energy:
Your market, community, customers, stakeholders, suppliers, team, managers and directors (everyone who comes in contact with your business).
Your positive Brand Energy adds value, particularly emotional value, to your product.
By developing and nurturing your emotional value, you are developing and nurturing your business and brand value, and ensuring business sustainability.
Once you have defined your Brand Energy it is vital to keep it healthy and provide a balanced and supportive environment where it can flourish and evolve. When you prioritise the health of your Brand Energy and manage your business with awareness, care and consistency, you will engender trust and confidence in your team, customers and stakeholders. As a consequence they will also buy-in and live your Brand Energy, thereby magnifying and amplifying its presence in the marketplace.
After discovering your brand’s Energy, it can also be useful to summarise it in an Essence. An Essence will give clients and stakeholders a succinct idea of your brand’s Energy, and will help to facilitate a stronger connection with these parties.
A brand lived is infinitely more powerful than a brand merely advertised.
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Excerpt from Cath’s book – Creating Brand Energy – How To Transform Your Business Energy Into Market Power – pg. 60.
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