About Our Logo

The Conscious Business logo is not just a double spiral.

This double spiral represents my Creating Brand Energy Process.

The process starts from the inside of the bottom spiral and flows in an anticlockwise direction for 5 cycles. It then continues to form the top spiral in a clockwise direction from the outside in.

The bottom spiral – The Brand Creation Cycle – takes your business on a journey to become more conscious of WHO YOU ARE. To discover your truth as a collective.

The top spiral – The Brand Relationship Cycle – shows that when you activate and live your truth, you attract the right relationships for business success.

There is a principle in the theory of electromagnetism.

That when you create an ANTI-CLOCKWISE current – you induce an outward flow.

The first spiral takes your business through a process of examining 5 Energy Elements to define WHO YOU ARE as a business – from the inside – out.

This first spiral is anti-clockwise, because to understand who you really are as a business, you have to let go of (outward flow) who you think you are, pretend to be, or think you should be. You need to let go – to get to the true core of who you are.

The principle in the theory of electromagnetism – also states that when you create a CLOCKWISE current – you induce an inward flow.

So, once you have defined who you are (bottom anti-clockwise spiral), you can then activate WHO YOU ARE in everything you do, (top clockwise spiral), so you Create Brand Energy and attract the right relationships for you.

The top spiral proposes that when you activate WHO YOU ARE, you attract genuine and authentic relationships through their connection and alignment with your Energy Elements. Like energy attracts!

They move from an:

Acquaintance through connection and alignment with your Product,
To a friendship through connection and alignment your Brand Personality,
To trusting and respecting you, through connection and alignment with your demonstrated Values,
To loving you as a Brand, because of the way you make them feel through your Purpose
To life partners through connection and alignment with your Global Vision – or greater intent you have for your business.

Your recipe for business success – is to integrate your truth – in everything you do.

X Cath

PS. You can learn more about my Creating Brand Energy process here.

Loved the presentation Cath – inspiring and exciting and transforming. I love that the model gets to the heart of your business and is so simple and authentic.
Bernie Camarri – Inspire Physiotherapy and Wellness

CONSCIOUS BUSINESS BLUEPRINT BLOGS

Your Conscious Business Blueprint outlines the truth of who you are as a business.

VALUES BLOGS

By defining our Values we then have a filter to guide our actions and behaviours.

PRODUCT BLOGS

Our Product is the manifestation, expression and reflection of everyone who works with us.

BRAND PERSONALITY BLOGS

Your Brand Personality directs how you choose to interact with the world.

GLOBAL VISION BLOGS

Your Global Vision is your higher intent for your business – the big WHY you are in business.

PURPOSE BLOGS

Your Purpose is to make customers feel a certain way and enhance their lives.

BRAND ENERGY BLOGS

Your Brand Energy adds value, particularly emotional value, to your product.

The Party Room

The Conscious Business Party Room is a brilliant resource for business owners. Allowing you to understand the unique energy of your business and how you can harness and activate this energy to create a healthy business culture, powerful brand and business success!

Join The Party!

Claim your free membership to get instant access to The Party Room where you can enjoy exclusive interviews with our conscious businesses, samples from the book and a video series with insights into the Conscious Business Model.