Successful business relies on successful relationships

and every relationship in our business starts with us (whether we are a solopreneur or business team).

We are the first value of any relationship.

WHO WE ARE – is the first thing customers come into contact with before they connect with our Product.

WHO WE ARE – wraps what we do.

So who are we?

WHO WE ARE – determines who we are being and how we show up in our marketplace.

WHO WE ARE being– determines who we attract, our relationships and our reputation.

WHO WE ARE – determines how we instinctively and consistently do business.

WHO WE ARE – sets us apart and is our differentiation.

WHO WE ARE – is our Brand

With traditional business programming us to do business in a templated way, when we break the mould by being WHO WE ARE, we freshen up our businesses presence in our industry and we champion our authentic point of difference – that no one can copy.

When we are WHO WE ARE – we can naturally and consistently offer others a genuine, authentic, relationship that they can trust.

Being WHO WE ARE – offers our customers the personalised experience they are looking for.

Being WHO WE ARE – offers our customers and all of our energyholders (stakeholders) unique emotional value.

Our potential customers check out WHO WE ARE on social media. So, to be consistent and build our Brand, it’s a whole lot easier to just own and be WHO WE ARE.

There’s no point in getting an agency to create a Brand persona for us,

or copy others, or try to be something we’re not,

or do things we don’t feel aligned with.

The secret is – to be WHO WE ARE.  Then we can effortlessly wrap everything we do with WHO WE ARE and offer truly unique value.

So, who are we?


X Cath

Conscious Business

Integrate your truth


Sign up for my SHED TALK and discover my unique Creating Brand Energy process to define who you are as a business.

And secure your place for my six-week workshop – commencing 11 February 2020, to develop your Blueprint of WHO YOU ARE, to guide every aspect of your business brand, culture and operations. There are just 10 places for this inspiring and revealing journey of self-discovery.

Leave a Reply

Your email address will not be published. Required fields are marked *