Take your Positions
Polarities of everything. Good – bad Like – dislike For – against Sometimes we find our position, stick with it no matter what and we stand and defend it. It’s good to have a position, but sometimes our position, if we hold on to it too tightly can stop us from evolving and growing. Sometimes […]
Creative Digging
When I worked as a creative director for radio, (back in the 80’s), I remember Australia’s advertising guru, Siimon Reynold’s, (creative director of the advertising agency, Grey, at just 21), giving advice about coming up with great ideas. He said, that before they landed on the one big idea for their advertising campaigns, they would […]
Discover your Value
Potential customers come to you trained. Their only point of reference for what they think they want, is based on what is already out there in the marketplace. And sometimes they come to you, because they want to make a buying decision and they want to compare. So, if they ask you, ‘do you do […]
What Is Your Purpose?
Your Purpose is not about making money and not about making a particular product. Your Purpose is WHY you are really in business. You produce a product for a reason and customers buy this for a reason. There are the functional benefits sure, but what are the emotional benefits? When it comes down to it, […]
We Feel Truth
This week my workshoppers presented their Conscious Business Blueprints. After 6 weeks of going through my process to determine their truth as a business, they bravely stepped up and presented their: Global Vision; Purpose; Values; Brand Personality; Products (Value offerings) and Brand Essence. With confident self-belief they revealed their truth: WHO they are as […]
What are Your Layers of Intention?
The Conscious Business Model represents the many layers of WHO we are as a business. These layers define our unique energy and when activated will energise us, our business and our relationships. When we define these layers, we have a strategic framework to do business better. These energy layers are layers of: Intention – energy […]
How to be a Great Tour Guide
As a business you are the Tour Guide for your customer’s experience with you. Are you being a great Tour Guide? What’s your aim? What is your Purpose? What is your personal intent for your customer? * How do you want the experience of your product to feel? You have a unique product to offer […]
Uncover Your True Brand Personality and get a Clearer Understanding of Your Perspective
When I facilitate Blueprinters’ through their Brand Personality, I ask a lot of right brain questions. This is so we can fully explore all aspects of who they are – and uncover their truth. Their real Brand Personality. With right brain questions – try as they might – they can’t work out where the line […]
Your Vision – Your Desire can be Your Destiny
Our Business Vision puts us on top of our mountain and lets us bathe in the view. How great does this look. How great does this feel. Look what climbing this mountain has enabled us to do along the way. Look at how climbing this mountain has enabled us to live the lifestyle we want […]
Add Your Own Spirit
Creating a business, is just like making a cocktail. You collect key ingredients and You muddle, mix and shake these components To create your business. But the key to this business cocktail – is the addition of your special spirit. That’s where Creating Brand Energy can help you. Creating Brand Energy can help you understand […]