Our Product is Created by WHO we are
Why do we need to determine who we are as a business? Why can’t we just go out there and sell our Product? Because our Product is created by who we are, whether ‘we’ – are a solopreneur or a team. Our Product is the product of (the manifestation, expression and reflection of) everyone who […]
If You’re in Business, You’re a Tour Guide.
As a business you are in control of your customers’ experience. Your customer, by buying your product, is trusting you to give them an experience that will satiate and/or enrich them in some way. So how are you going Tour Guide? Do you understand the journey you are taking your customer on? Do you understand […]